Why Do I Need A Trademark?

Your company needs protection. Many people think insurance is the key to protecting a business. Insurance is important, but it doesn’t protect you against other companies using your logo, your name, or your phrase. Determining what kind of protection those items need can be overwhelming. Your company logo, name, and phrase are intellectual property worthy of protection. Understanding the benefits of trademark protection can help you make sure it’s the right step for you.

What is a Trademark?

A trademark is a word, phrase, or symbol that is legally registered and refers to a company. Think of your favorite beverage. The logo you’re picturing is that company’s trademark. Many companies have multiple trademarks to cover different logos and phrases. 

Your favorite beverage company hired a team of trademark lawyers to make sure their marks were registered correctly. A skilled trademark attorney, like a trademark attorney in Chicago, IL, can help you get your trademark. Companies file for trademarks for different reasons. Some file to gain recognition, while others file to make a profit. Getting your trademark protects your company name, phrase, or logo from theft.

What are the Benefits of a Trademark?

While you are not required to register your trademark to receive some legal protections, having a federally-registered mark has many advantages and additional legal protections for your business. Whether you are trademarking your logo, company name, or company phrase, registering the trademark provides notice to every other company that you own the mark and they cannot use anything similar without your permission.

Having legal registration also allows you the opportunity to bring a claim against another company who uses your mark without your permission. This is important because you have the authority to protect your company’s intellectual property.

Registering Your Trademark Today

If you haven’t filed your trademark yet, make sure you complete a search to be sure no other company is already using the mark you want to use. You start by running a preliminary knockout search with the United States Patent and Trademark Office. This search reviews results from federal trademark records. If you get a positive result, that means no other trademark is in use and you can file to use the trademark.

To protect the name of your company, your company phrase, and your company logo, trademark protection is what you need. Going without this protection puts your company at risk of losing its brand.

Protect Your Trademark with Formal Registration

A trademark is an important legal right to your company. Without it, your company logo, name, and phrase could be stolen and used without compensation to you, the rightful owner.

This is why it’s so important to make sure your trademark is filed correctly. That all starts with making sure your application is filled out correctly. This will help you confirm that you can use your proposed trademark, and it helps to make sure you’re not infringing on the rights of anyone else. Doing so could be an extremely costly mistake. Your best chance of having a smooth and accurate trademark registration process is to use the services of a skilled and experienced trademark lawyer. 

Thanks to The Law Offices of Konrad Sherinian for their insight into why it is important to have a trademark.

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